Without No 1
And in many ways, the greatest sin of all!
The complete lack of real accountability and efficiency. More and more point is that there are sufficient grounds for the issues in a promotional important that this work is the case, yes, never!
The cry is repeated, and the belief that “creativity”, the answer to all marketing problems – it is not and has never opened.
It is evident that all human knowledge is provisional, but it is also incremental, the sum of what we know to this day is much greater than it was thirty years – with the possible exception of marketing / advertising. This was nothing new to have the arsenal of advertising … no discussion will take place, where it comes from? Perhaps because there is no other place to go is!
However, by day it is still an article of faith among the people, advertising, advertising that will not change because it “works”!
Given the painful truth is the first Continue Reading..
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